o'keeffe's® lip repair with cherry and vitamin e oil contains 8 moisturizing ingredients and heals, relieves and repairs extremely dry, cracked lips. when used daily, o'keeffe's® lip repair is clinically proven to provide intensive hydration and all-day moisture in 1 use. it creates a flexible barrier and heals dry, cracked lips. it protects against dryness all day, even while you eat and drink and absorbs quickly to provide instant relief. o'keeffe's® lip repair provides guaranteed relief for extremely dry, cracked lips. directions: for best results, apply to lips as needed. protect this product from excessive heat and direct sun.