You run a tight ship at home, from floor to ceiling -- so opt for a Filtrete™ Air Filter. Bad news is that ordinary home non-electrostatic air filters aren't super effective at capturing unwanted particles. GOOD NEWS is: The unique design of the electrostatically charged Filtrete™ Dust, Pollen & Pet Dander Air Filter attracts--and traps--more particles from your air through your heating and cooling system, making quality control a breeze. With each cycle through the filter, your indoor air becomes a little bit cleaner.